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Maybe you have wondered how Starbucks is really successful? Is this the atmosphere? Probably the quality drinks? Or could it be just a routine? No matter what the solution is - should you own a cafe or small restaurant you have to keep Starbucks business design in mind if you wish to succeed! Obviously at this time Starbucks has existed long enough that customers still purchase their espresso and breakfast there from sheer habit. Your work is to split that habit. Therefore... how can you need to do this and bring in all the customers that you've been missing? First of all ensure that you are offering a superior quality product and an atmosphere that individuals will find visually pleasing. If your office is not a minimum of clean and comfortable then you won't entice any customers to come back. Now that you realize your customers is going to be comfortable shopping along with you - lets find some new business.... The most difficult a part of owning a small company is to generate new customers. Rather than wasting your time advertising within the yellow pages or about the radio use a present card program along with a trageted mailing list to create people in the doorway! Set up the plastic gift greeting card program. (You can say for certain that Starbucks offers one.... ) Put collectively a targeted subscriber list of potential clients in line with the demographics that would squeeze into your business. Then send every one of these clients a gift card having a pre-set value to create them in the doorway. For example: The normal Starbucks drinker comes with an income over $50, 000. Therefore, use a checklist broker (you will find one on the web fairly cheap) to generate a summary of all households inside a 10 mile radius of the business with a particular income level. Load $5 on to 250 gift cards like a test run and mail these phones these potential customers. I can guarantee that you'll receive at least 40% of those cards back inside your shop! (Very couple of people can avoid getting something with regard to nothing! )So - you simply brought 100 new clients in the doorway. How much has this set you back so far? $102. 50 within postage, The price from the plastic cards -- about $100 really worth of plastic, plus $5 packed onto the card for any total cost $7. goal per client. Now think about: how much wouldn't it have cost me to create in 100 new business throught yellow pages or perhaps a radio commercial? 10 times this quantity? Maybe twenty. So since these clients have been in your store, how can you keep them returning? The simplest way would be to offer a low cost on reloads from the gift card. Consider it - Starbucks offers gift cards the ones pay full cost, then they keep returning every day to spend a few of the money on their own cards. If you provide a 10% discount upon gift card reloads of a minimum of $50 - then you definitely are guaranteeing these people will continue to return in to your company. Even if they do not you will make an additional profit on the money they have not spent! Wish to take this plan a step additional? Implement a rewards program in your gift cards. Each time the client spends anything in your store they obtain a reward. For instance: for every buck spent they generate 5% back on the card, when they strike $50 in sales they are in possession of a $2. 50 credit about the gift card! You're giving them more incentive to keep to see a person every morning! There are definitely more ways to utilize a plastic card program that will help you compete with additional businesses: Give aside gift cards in order to charities, send a card for your best customers each and every quarter, and a bunch more. Your gift as well as loyalty card provider can help you brainstrom some ideas that could work for your company!